Vituity

Skills

Marketer - Project Management - Strategy - Internal Communications

Problem

A carefully researched and developed multiple company consolidation and name change needed an equally careful execution plan. 

Story

In the beginning, I worked closely with the marketing director to consider all the streams that would need a name roll-out plan and then I developed detailed plans for the internal communications, the external advertising campaign, the website re-launch and the sister company roll-outs. In the middle was a lot of coordination, some late nights and many spreadsheets and project plans. In the end was a successful web re-launch, ad campaign and company celebration. The next chapter included company wide brand training, new marketing strategies for website content and revisions, social campaigns and trade shows.