Vegas Baby Documentary
Skills
Storyteller - Marketer - Project Management - Strategy - External Content Creation
Problem
A bay area documentary filmmaker was looking for help to raise completion funding and awareness through a kickstarter and social media campaign.
Story
In the beginning, the film director and producer and I took a crash course in kickstarter strategy. We quickly determined roles and I dug into content development and scheduling our campaign. We spent some deliberate time building up awareness about the topic and our social following. During the middle of the campaign, when usual lulls are expected, we planned a few crowd-drawing tactics to up our participation and awareness. In the end, we raised thousands over our goal and created a solid following for the film release.
